The most popular YouTube account in the world has been dumped by Google and Disney after posting a series of anti-Semitic 'jokes' and Nazi imagery.
PewdiePie, who has 53 million subscribers, earns millions of dollars from his comedic videos. Last year, Time magazine named him one of the world's 100 most influential people.
The Swedish broadcaster, real name Felix Kjellberg, found himself in hot water recently for joking about joining the Islamic State, but his anti-Semitic posts have brought more serious consequences.
YouTube has not suspended the PewdiePie account, but has announced it is cancelling the second season of his YouTube Red series 'Scare PewDiePie'. The company has also removed Kjellberg's channel from its Google Preferred service.
Disney's Maker Studios has also confirmed it has also severed ties with Kjellberg.
"Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate," the company said.
Kjellberg was slammed for laughing at a video of two men holding a sign reading "Death to all Jews" and smiling at footage of Hitler while wearing a military uniform.
In another video, Kjellberg reportedly said he agreed with an image saying "Hitler did nothing wrong", while standing in front of a Nazi swastika flag.
In yet another video he claimed it was "ironic" that Jews "somehow found another way to f**k Jesus over" by having a video account suspended after it featured a man dressed like Jesus Christ saying Hitler did nothing wrong and was, in fact, carrying out God's will.
White supremacist website The Daily Stormer, the "top hate site in America" according to the Southern Poverty Law Center, has declared itself "the world's #1 PewDiePie fan site".
In a statement on his blog, Kjellberg said he does not support "any kind of hateful attitudes".
"I think of the content that I create as entertainment, and not a place for any serious political commentary ... Though this was not my intention, I understand that these jokes were ultimately offensive."
Behind PewdiePie on the list of most subscribed to YouTube channels is Chilean comedian HolaSoyGerman with 31 million, Justin Bieber with 27 million and YouTube Spotlight with 25 million.
Rihanna, Eminem, Taylor Swift and One Direction are also in the top 10.
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