A cinema chain in the US has announced a special screening of clown horror It where everyone in the audience must be dressed as a clown.
The spooky session is being hosted by the Alamo Drafthouse, the same company that caused controversy by holding women-only screenings of Wonder Woman.
"All attendees should arrive dressed as a clown in order to attend. Please arrive early and join us in the Barrel O' Fun beginning at 5:30pm for an IT pre-party where we will have face-painters available for clown "touch-ups", a photo booth, raffles for prizes, and other terrifying merriment," says Alamo Drafthouse.
"Please arrive in your own Pennywise best and be ready to float with us."
For sufferers of coulrophobia, the phobia of clowns, this sounds like perhaps the worst thing imaginable.
It is an adaptation of the Stephen King novel, previously adapted as a '90s TV mini-series that terrified a generation and probably gave coulrophobia its biggest ever boost.
The new film is set for release in New Zealand cinemas on September 7.
Newshub.
