PewdiePie, the man behind the world's most popular YouTube account, has vowed to stop publishing anti-Semitic content and Nazi 'jokes' following the white supremacist rally in Charlottesville.
The Swedish broadcaster, real name Felix Kjellberg, was dumped by Google and Disney in early 2017 after a series of videos that were seen as mocking victims of the Holocaust and glorifying Nazis.
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At the time, PewdiePie defiantly continued to publish Nazi-related content; but following the infamous Unite the Right rally - which featured several hate groups including Neo-Nazis and the Ku Klux Klan - he's finally saying "no more".
"At this point, I'd really just want to distance myself from all of this... I don't want anything to do with [white supremacists]," says PewdiePie.
"I remember back when everything happened in February, I was sort of like, 'I mean, they're just jokes. There's not actual Nazis out there, what are you talking about?' And then I look at this, and I'm like oh, I see. OK."
He says the Charlottesville tragedy gave him "a bit of perspective" and that he doesn't have hate in his heart.
"Nazi memes are not even that funny anymore. It's sort of a dead meme. So, just to make it clear. No more."
PewdiePie's renouncement of Nazi content has been met with a mixed response, including disappointed fans who wanted more of it and are labelling him "PewdieCuck".
He currently has 56.9 million subscribers.
Newshub.