Pop superstar Taylor Swift will likely be shaking off bad reviews of her latest single, as her comeback to music has seen her shatter records.
'Look What You Made Me Do' was released on Friday afternoon (NZ time) with less than a day's advance notice, across YouTube, Spotify and iTunes.
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It's been panned by critics but the fans don't seem to be particularly put off by the negative publicity.
The lyric video for the song, published on YouTube, has smashed the site's record for views within 24 hours of its debut.
It racked up more than 19 million views, shattering the previous record of 9 million on The Chainsmoker's 'Something Just Like This', released in February.
'Look' also set another record on Spotify, with 8 million streams of the song, awarding her the new global first day streaming record.
The official music video will be launched at the 2017 MTV Video Music Awards on Sunday night (local time).
The single is the first from her yet-to-be-released album, Reputation, released on November 10. It's her first album in three years, and, if the success of 'Look' is anything to go by, she's in for another hit.
Newshub.
