1080 is a topic that gets people riled up... now it's got the Americans talking with a scathing article in the Huffington Post about New Zealand's 1080 use.
Of course Aotearoa claims to be clean, green and 100-percent pure... but is this picture being tainted by our conservation methods?
Brand expert Dr Bogo Lang spoke to Duncan Garner.
Watch the video for the full interview.