UK broadcaster Sky has produced a promotional package for the upcoming Joseph Parker fight which depicts the Kiwi-Samoan as a fearsome Māori warrior.
The advert for the pay-per-view of his title unification bout with Briton Anthony Joshua blends pictures of both fighters with classic New Zealand landscapes and a Maori chief, while using digital imaging to transpose Tā moko to Parker's face.
"Devastating forces shake the earth beneath our feet," says the narrator in a dramatic monologue.
"Frightening. No chance of retreat. Two beasts so ferocious they cannot be caged.
"Worlds apart, choose a side. Prepare yourself for forces to collide."
Parker heads to London this weekend from his camp in Las Vegas ahead of his April 1 (NZT) clash with Joshua.
Newshub.
