Aussies have fired up after a Sydney health food company released a line of unauthorised vegan ANZAC cookies.
A Reddit thread emerged online after the release of Ella's Wisdom's Cauliflower Shortbread Cookie, questioning the company's use of the term 'ANZAC'.
Social media users were quick to point out the term is protected under Australian law, and cannot be used without permission from the Minister for Veteran's Affairs.
While ANZAC biscuits are a generally accepted exception, they must remain "basically true to the original recipe" and sold as "biscuits and never cookies" one Reddit user explained.
"They could find themselves in a bit of trouble over that," another man added.
The health store's recipe, which boasts as gluten, dairy, soy, egg and refined-sugar free - if a far cry from the traditional recipe.
Ella's Wisdom has since apologised, calling it a genuine mistake.
"When we started selling our cookies at the markets people started referring to them as ANZAC cookies, so that's how we called them.
"We did not mean any disrespect to the country we love… We sincerely apologise for any hurt feelings this might have caused."
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Newshub.