Social media is ablaze after an America's Cup commentator appeared to use blatant sexual innuendo to describe Emirates Team New Zealand's comeback victory in race seven on Monday.
Phil Robertson, a former sailor who makes up one third of TVNZ's commentary team for the sailing competition alongside Scotty Stevenson and Peter Lester, made the X-rated comment during the third leg of the race on Monday afternoon.
Robertson was clearly quite excited by the first genuine lead change of the series, and in the heat of the moment made a remark that'd make even the most mature of us blush.
"They [Emirates Team New Zealand] came from behind, and now they are sitting on his face like no one has sat on a face before," he said.
The bizarre turn of phrase seems to have caught co-commentator Lester off-guard, who started to speak before trailing off and being forced to start his sentence again.
The reaction on social media was swift, with swathes of Kiwi sailing fans shocked by what they'd heard - one describing it as "a moment in sports commentary history".
Another queried whether 'face-sitting' was official sailing terminology.
Emirates Team New Zealand eventually won the race despite initially trailing Luna Rossa Prada Pirelli, crossing the line 58 seconds ahead of their Italian rivals to take a 4-3 lead in the first to seven series.
They doubled their lead in the next race despite falling off their foils - an error that appeared to have handed victory to Luna Rossa - in an epic encounter that was reduced to five legs.