Many viewers of Monday's US presidential debate between Donald Trump and Hillary Clinton deemed the real winner to be undecided voter Ken Bone and his red sweater.
Mr Bone made an appearance during the internationally televised debate to ask a question about the candidates' energy policy, while wearing a bright red sweater.
Rather bizarrely, the biggest outcome from the debate appears to be that Mr Bone's sweater has sold out internationally.
Many online commentators remarked that he looked like a character from Guess Who.
His outfit choice wasn't planned, he later told CNN's Carol Costello.
"I had a really nice olive suit, and my mother would have been very proud to see me wearing on television, but apparently I have gained about 30 pounds," Mr Bone said. "And when I went to get in my car the morning of the debate I split the seat of my pants all the way open. So the red sweater is plan B. I'm glad it worked out."
Now Mr Bone and his on-trend attire are winning the internet.
Since the debate, Bone's Twitter followers have jumped from seven (including two accounts made by his password-forgetting grandmother) to over 40,000.
Quite simply, Ken Bone is world famous.
His personal Twitter is a mine of unintended comedy gold. His very first tweet sent to pop singer Ariana Grande is bone-dry, as are his responses to his newfound fans, dubbed Boneheads.
But is Mr Bone any closer to deciding on his choice for President?
Well, it appears not. In an interview with The New York Times he revealed he is leaning slightly in favour of Ms Clinton, but had previously been on the Trump-train.
He told CNN that he "might be more undecided than ever."
Time will only tell which presidential candidate is solidly in the Bone-Zone, but for now the internet's vote is squarely in favour of Ken Bone for president.
It is not yet confirmed what the impact Bone's appearance has had on disposal camera sales, after he was seen snapping shots in a post-debate video.
Newshub.
