Three Kiwi lads have just embarked on adventure to the other side of the world to meet legions of adoring fans - even though you may never have heard of them.
Viva La Dirt League, or VLDL, is a group of professional YouTubers who create comedy skits about games.
The guys - whose real names are Adam King, Alan Morrison and Rowan Bettjeman - have hundreds of thousands of subscribers and millions upon millions of views.
"In this world, even we can be real famous," Bettjeman tells Newshub.
"Well, in the right room," adds King.
VLDL's most popular videos make fun of PlayerUnknown's Battlegrounds (PUBG), the hugely popular battle royale game - the one that's not Fortnite.
"We jumped on the PUBG bandwagon really early on," says Morrison.
"It had a really amazing premise, but was a really broken game. It had lots of mechanical flaws that needed to have the piss taken out of them."
"It's a really entertaining game. I remember when I first saw it, I knew it was going to be big," says King.
"We realised that jumping on it early meant that we could potentially be the first people to make comedy skits about it. And we were."
Seizing that PUBG opportunity has seen VLDL transition from an amateur operation to creating content as their full-time, paid job.
They now have just under half a million YouTube subscribers with their most popular video currently sitting at around 7.5 million views, growing every day.
There's a chance they'd be even bigger if they jumped on the Fortnite bandwagon, but they're not worried.
"I like PUBG and I like making skits about games I play," says Bettjeman.
"I don't think I'd ever play Fortnite. It's too cartooney for me."
"We don't have the visual effects budget to make Fortnite videos anyway," adds Morrison.
"PUBG is a way more simplistic, military, on-the-ground game."
"We can just go into the park and run around in army uniforms and that's a PUBG skit," says King.
When VLDL started blowing up, the company behind PUBG sat up and took notice. PUBG Corp has now officially come on board, sponsoring a bunch of VLDL videos and taking them on an all-expenses paid trip to an event in Germany.
"We've always been kind of taking the piss out of the game, focusing on its quirks. But PUBG Corp loves it! They came to us and said, 'Can you make eight videos highlighting this big tournament coming up - we'll sponsor you and fly you over'," says Bettjeman.
"We were like, 'Let's do it'."
"They said with the eight videos, just to make whatever we want. So some of those videos that we're making for them, are still taking the piss out of the game," says King.
"Initially we wrote up some scripts that were completely positive, thinking we had to because they were paying us to make them. So we thought they wanted videos of us worshipping PUBG," says Morrison.
"They were like, 'What are you doing? This is not what you guys have made in the past'. So we've made them eight videos of us literally mocking their own game."
"Even though some of them focus on the quirks of the game, you can still tell that we love PUBG," says King.
"That's why we make these videos, even if we are pointing out little holes and bugs in the game."
Over the next few days, the first major PUBG eSports event hosted by PUBG Corp is taking place in Berlin. VLDL has been flown out to the four-day PUBG Global Invitational (PGI), to hang out with thousands of the game's biggest fans and best players.
"To see that amount of people who are that amped for PUBG, all in one place - in a stadium, screaming, is going to be quite cool," says King.
Like any massive pop culture hit, PUBG has its own celebrities. There are comedians like VLDL, but also pro players and online tutors - people like Shroud, Wacky Jacky and Dr DisRespect.
One of VLDL's proudest ever achievements is when they saw footage of Shroud watching one of their videos and letting out a mildly satisfied grunt.
They're very keen to meet him at PGI.
"We'll literally be fanboying over people like Dr DisRespect - who non-gamers have never heard of - and Shroud - who non-gamers have never heard of. They're computer game players, but to us, it'll be like meeting Tom Cruise," says Bettjeman.
"I'm already nervous!" says Morrison.
"The thing is, Tom Cruise has millions of fans around the world. But these PUBG players also have millions of fans around the world," says King.
"I just love that in this niche community, you have these super famous people to these niche people. No one else has heard of them. My mum won't know who Dr DisRespect is!" says Bettjeman.
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VLDL might not be household names in New Zealand but at the Berlin event, they too will be meeting their own fans.
"We're doing this interview in Basque Park in Auckland and a fair few people have walked past us. They've all had no idea who we are," says King.
"When we go into PGI, it'll be like... whoa!"
"I'm looking forward to feeling famous," says Morrison.
The guys joke about walking around inside with sunglasses on at PGI, shoving adoring fans out of the way after getting sick of giving out autographs.
It does seem odd that indeed, VLDL generally go unnoticed here in Auckland - but in Berlin, at a huge event for a game made by an Irishman for a South Korean company, they'll be superstars.
The PUBG Invitational takes place at Mercedez-Benz Arena in Berlin from July 25 - 29.
Newshub.
