The New Zealand Music Foundation has been given a new name - and it now has a very recognisable new patron.
Lorde has joined founding patron Neil Finn as the not-for-profit organisation rebrands as MusicHelps, a name it says "speaks to the heart of [its] core purpose".
The charity says it's invested $300,000 in 66 projects over the last five years, changing the lives of over 60,000 New Zealanders in need.
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Lorde says it's an honour to become a MusicHelps patron.
"Since the start of my journey, our local music industry has consistently shown me so much support and compassion, and it's a privilege to be able to help give back," she says.
"Community care is a huge part of what makes our industry the family that it is, and utilising the power of music to help as many people as possible is a mission that speaks to me on many levels. I can't wait to get started."
The charity uses music to change the lives of those who are at-risk, vulnerable or experiencing serious health challenges.
MusicHelps has used music therapy for children with developmental conditions in west Auckland, provided music-based early intervention for people experiencing mental health issues in Wellington, and developed a music therapy programme for primary schools in Christchurch to help children cope with earthquake-induced PTSD.
It's also the official charity of the 2018 Vodafone New Zealand Music Awards, which takes place at Auckland's Spark Arena on November 15 and will be broadcast live on Three.
Newshub.
