Despite being reportedly cut off from the reality superstar Kardashian family, it seems Jordyn Woods' career is set to rise to a whole new level.
The best friend of reality TV star Kylie Jenner has been in the headlines in recent weeks, after being accused and then admitting to kissing Khloe Kardashian's partner, NBA star Tristan Thompson.
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But while she was tearful in an appearance on Jada Pinkett-Smith's Red Table Talk last week, it could be that she actually stands to gain hugely from the saga.
Branding expert Stacy Jones told Instyle that Woods' recent string of news-making activities has made her more valuable than ever.
"Many brands should want to capitalise on the fervor of her following, which is highly-engaged in each and every post she has done," she said.
"She has broadened her awareness as she's made the news around the world, and is now becoming a household name. Someone is going to want to capitalise on that."
Indeed, Woods has gained over 1.3 million Instagram followers since news broke of her alleged affair with NBA star Tristan Thompson.
"For now, she should stop responding to the questions," Ms Jones told InStyle.
"She's played her hand, and should focus on the business of the brand she has developed and which she wants to keep alive."
Ironically, another Hollywood superstar who launched her own career on the back of a scandal was Kim Kardashian herself.
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