Justin Bieber has apologised for pretending he and wife Haley Baldwin were expecting a child as an April Fools' prank.
The 'Baby' singer pulled the stunt on Instagram with two consecutive photos faking a pregnancy, which was slammed online as being insensitive to people suffering infertility.
Bieber brushed off the backlash as people "not taking jokes very well", but still managed to say sorry.
"There's always going to be people offended, there's also people who don't take jokes very well, I am a prankster and it was APRIL FOOLS," the pop star says in a new Instagram post.
"I didn't at all mean to be insensitive to people who can't have children. A lot of people I know, their first go to prank on April Fools is telling their parents they are pregnant to get a big reaction.
"But I will apologise anyway and take responsibility and say sorry to people who were offended. I truly don't want anyone to be hurt by a prank."
Bieber goes on trying to justify his latest attempt at humour in the post, comparing it to a prank he pulled on his sister.
"It's like when I shoved cake in my little sister's face for her birthday expecting her to laugh but she cried. You sometimes just don't know what will hurt someone's feelings - not to compare pregnancy with cake in the face, but it's just to paint the picture of not knowing what will offend," he said.
"I think with pranks you sometimes have to roll that dice."
Newshub.