Adult entertainment website Pornhub has declared it's premium content is now free for everyone in the world in a bid to encourage self-isolation during the coronavirus pandemic.
Starting from this week, users can head to the site's 'stay home' page, where they can sign up to use Pornhub Premium for free for the next month.
Earlier in the month, Pornhub extended the offer to Italian users after COVID-19 forced many in the country into self-isolation. Italy went on to surpass China with the highest death toll due to the virus.
Now, access to free Pornhub Premium is available to everyone on Earth, as multiple countries around the planet including Aotearoa enforce lockdown procedures to limit the spread of the disease.
"With nearly one billion people in lockdown across the world because of the coronavirus pandemic, it’s important that we lend a hand and provide them with an enjoyable way to pass the time," said Corey Price of Pornhub in a press release.
"We hope by expanding our offer of free Pornhub Premium worldwide, people have an extra incentive to stay home and flatten the curve."
Sarah Templeton and Monika Barton navigate the weird and wonderful world of online porn in this episode of The Snack:
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Coronavirus has affected the porn industry in more ways than one, as a variety of COVID-19-themed titles have appeared online, including featuring performers wearing face masks.
Porn sets have also been shut down amidst the pandemic, with industry lobbying groups calling for production to halt in the US following the announcement of strict CDC guidelines on gatherings.
Closer to home, New Zealand sex retailer Adult Toy Megastore has reported a surge of sales in lubricant, vibrators and batteries as people stockpile for self-isolation.