Australian rapper Iggy Azalea has lashed out at the latest claims she is altering her appearance to appear ethnically Black - a practice known as 'blackfishing'.
In part of her latest video release 'I Am The Stripclub', she wears a black wig and dark makeup while dressed in a Jean Paul Gaultier bodycon dress and surrounded by dancers, most of whom are Black.
Released earlier last week, the clip has racked up over 3.5 million views on YouTube along with a social media backlash.
"Why can't white women just be white?" asked one Twitter user in response.
Hood Feminism author Mikki Kendall added: "And again, the way industries normalize blackfishing is wild AF."
Fans of Azalea rushed to defend her, before she started hitting back herself.
"I'm the same colour as I always am, just in a dimly lit room with red lights," the 'Fancy' hitmaker tweeted.
"It's the same makeup from every other part of the video just with a smoky eye and different wig. Just ignore them, who cares? Let 'em talk."
That response triggered further outrage, with one Twitter user saying the majority of people complaining about blackfishing were "black and brown", whom Azalea was telling "f**k you".
"I can't care about something that ridiculous and baseless," Azalea replied.
"I'm wearing a shade 6 in Armani foundation, it's the same shade I've worn for the last three years.
"It's the same shade in every music video since 'Sally Walker'. Suddenly I wear a black wig in a club scene and it's an issue."
In another reply she added: "I'm sick of people trying to twist my words or make shit a problem when all I've done is try a hair colour."
In response to the mounting criticism, Azalea appeared to stop replying to individual people and instead posted a message to "everyone showing me hate".
"Thank you for dedicating your day to me and helping me promote," she said.