Madonna is facing criticism after responding "did it first" to Lil Nas X's historic same-sex kiss on stage at the BET awards.
Not long after the rapper shared a kiss with a backup dancer during his performance of queer anthem 'Montero (Call Me By Your Name)', Madonna shared a side-by-side image comparing the moment to her own famous smooch with Britney Spears at the VMAS in 2003.
"#Did it first," the 62-year-old pop icon captioned the image on her Instagram story.
As the post went viral, disgruntled social media users quickly condemned Madonna for comparing her on-stage pash to that of Lil Nas X, an openly gay Black man.
"Madonna saying 'I did it first' in response to Lil Nas X's performance shows just how out of touch some of these allies are with the movement," one Twitter user wrote.
"You had your moment let a queer Black man have his moment!!!" said another.
"Imagine being this big ally(?) to the [LGBTQ] community and when you see one of us do well you decide to centre yourself," wrote a third. "If that's not an apt metaphor for ALLYSHIP."
Some comments pointed out that Madonna had earned huge success with her 1990 song 'Vogue', all about a style of dance that originated in the Harlem Ballroom scene, created by Black and Latino LGBTQ communities in the 1960s.
"'Did it first' LMAO @Madonna did you also do voguing first or was that just one of the other things you just decided to appropriate off of Black culture?," one tweet read.
"Your whole career was built off of Voguing. Your VMA kiss was literally you queer baiting. The difference between a white woman queer baiting to 'express her sexuality' whilst not being queer is eons different from Lil Nas X expressing his sexuality."
Other fans took issue with Madonna using Britney Spears to make her point but remaining silent on Spears' conservatorship, which the pop star recently dubbed "abusive" in a bombshell court testimony.
"Madonna dragging Britney into stuff to get dragged but she can’t say #FreeBritney?" one tweet read.
Meanwhile, Lil Nas X defended Madonna's comment, calling it "just a joke" and inisisting: "Me and Madonna are friends."
Madonna has long been an advocate for LGBTQ rights, supporting the legalising of same-sex marrige in the US and frequently protesting against anti-LGBTQ legislation and bullying.