Lorde has released a third music video from her album Solar Power in celebration of her "birthday week", five days before her 25th birthday.
The singer sent an email to fans to signal she had dropped the video for 'Fallen Fruit', which picks up where the narrative from the album's title track left off.
In 'Fallen Fruit', we see Lorde's idyllic beach-cult commune fall into ruin as a result of "greedy" humans wreaking havoc on the land, as she explains it.
"In the Solar Power video, you were introduced to the island as a lush paradise - glistening water, blue skies, not a grain of sand out of place (barring that pesky beach trash…)," she began in her email newsletter.
"Cut to: Humans doing as they do, getting greedy, treating the land with disrespect and stripping it of its beauty. There'll always be another pristine place to start again, right?
"The gardens that were once lush and fruitful are now on fire. The fishing boats are busted up and overturned. All that's left of the peaches are their pits. Amid all that, my character makes a choice."
The video concludes with Lorde discovering a waiting SUV at the end of the beach, complete with a suited bodyguard who hands her a bottle of water and puts a coat over her shoulders before ushering her into the car in the style of a celebrity being chauffeured to her next red carpet event.
While the clip is undoubtedly a commentary on the negative way in which human consumption impacts the environment, Lorde has previously declared she is "a pop star, not a climate activist".
"It's super tricky, being someone in my position, having influence, like it has," she told Zane Lowe in an interview earlier this year.
"It's definitely something that I'm still building a relationship with because it's such a fine line to walk in terms of virtue signalling or actually making positive change or having a positive impact. And I do struggle.
"It's not up to me as a pop star to solve the climate crisis. I think my role is to be the one asking questions. I don't think I have to answer them."
