Piers Morgan has attacked Adele for "flogging" the privacy of her and her young son in a "shamelessly two-faced fashion" for her latest album 30, which chronicles her divorce from Simon Konecki.
The former Good Morning Britain host took aim at the singer for using "incredibly intimate" audio recordings featuring her nine-year-old son Angelo as he "tries to stop her crying as her short-lived marriage unravels".
"This is the same Adele who went to court to protect her son's privacy when he was just one, winning him a substantial five-figure sum in damages over paparazzi photographs that Angelo was too young to know had even been taken," Morgan wrote.
"But how does Adele's determined battle to seek privacy for her son sit with her now using him in such a shameless way to flog her album?"
"In an interview this week, Adele admitted that when he's older, she knows Angelo 'will be furious' with her for upending his life. She means by divorcing his dad," he continued in his Daily Mail column.
"But has she given a moment's thought to how Angelo might feel when he grows up to have had his agonising conversations with his sobbing mum about her decision to dump his dad broadcast to the world?"
Morgan also slammed the singer for going back on her word to "never write a breakup album again", which she declared in an interview with Vogue magazine in 2012 while "madly in love" with Konecki.
"I'm done with being a bitter witch," she said at the time.
Referring to the interview, Morgan wrote: "And Adele's now produced another break-up album, 30, in which, to borrow her own description, she strays back into the territory of being a 'bitter witch'."
The broadcaster recalled the statement given on Adele's behalf when news of her divorce broke, which stated "as always, they ask for privacy. There will be no further comment."
"Turns out there was going to be a lot of 'further comment' about the marriage, in fact, a whole album full of it," Morgan wrote, citing a song called 'Woman Like Me' in which Adele seemingly "lambasts" Konecki by calling him "lazy".
"Of course, all this hypocrisy is par for the course with today's over-sharing celebrities who love to reveal every prurient detail of their lives for commercial gain, whilst simultaneously demanding 'privacy'," Morgan continued.
"In fact, Adele's behaviour is straight from the Meghan [Markle] and [Prince] Harry playbook, right down to invading her own privacy to America's foremost TV therapist, Oprah Winfrey.
"However, it's one thing to flog one's own privacy in such a shamelessly two-faced fashion, but quite another to flog your child's, too."
Adele has not responded to Morgan's criticisms.