Stan Walker has released a new men's fragrance called 'Human', which he says is "inspired by mental health".
The singer announced his latest project on social media, explaining he had been working on it for the past 10 months.
"The bold scent of 'Human' is inspired by mental health and conversation between friends," he wrote on Instagram.
"It is not easy, but it is ok not to be ok. It is ok to go through what you are feeling, at the end of the day we are all human. To seek and feel the human inside all of us. To open up and heal."
According to Walker, "bold and daring scent" is designed for the "stylish and modern man", with notes of Bergamot, Apple, Orange Flower and Patchouli.
The 'Take It Easy' hitmaker, who recently got married to his partner Lou Walker, has been open about his own struggles with mental health issues. He detailed an abusive childhood in his book Impossible: My Story, which went on to recount how his whānau recovered and came back together.
On Christmas Day, Walker and his wife announced they would be expecting a baby together in 2022.