Kanye West is under fire for yet another anti-semitic tirade, after telling Alex Jones, the host of far-right conspiracy show InfoWars that he sees "good things about Hitler."
The 'Stronger' rapper said every human being brought value to the world during an interview.
"Well, I see good things about Hitler, also. Every human being has value that they brought to the table, especially Hitler."
The comments came as host Jones tried to reassure the audience the 'Gold Digger' artist was not a bad person.
"You're not Hitler, you're not a Nazi, so you don't deserve to be demonised," Jones said to West, who was wearing a black hood over his face during the interview.
It was at this point West interrupted Jones and began his praise of the former Third Reich leader.
West has voiced a recent series of antisemitic tirades online and in person, leading brands like Adidas, Gap and Balenciaga to cut ties with the rapper.
Condemnation of West's latest comments has been swift online.
Frozen actor Josh Gad said the main concern came from his followers and what they may do.
"It's not what Kanye West says that scares me, it's that he has 30 million followers who listen to his insanity on top of a cheerleader in the form of the current owner of this platform," he wrote on Twitter.
"No one who says ‘I love Hitler’ should be allowed any oxygen on any social platform (period)."
The Republican Jewish Coalition in the US was also quick to condemn West's latest outburst.
"Today's InfoWars show ft Alex Jones, Nick Fuentes & Kanye West - a disgusting triumvirate of conspiracy theorists, Holocaust deniers & antisemites - was a horrific cesspool of dangerous, bigoted Jew hatred," it said.
In October, NZME radio dropped West from its playlists following his initial anti-Semitic comments.
Mike McClung, NZME's chief content officer told Newshub: "We have removed all Kanye West songs from our playlists across NZME's stations.
"We had a small number of tracks of his on ZM and Flava.
"We constantly review the playlists on our music stations and at this time didn't deem it appropriate to feature Kanye West."
However, Mediaworks - which owns radio stations including Mai, The Breeze, The Edge and More FM - said they would continue playing a "very limited" number of the rapper's songs.
"We have a very limited number of songs playing across just a couple of our radio brands," a MediaWorks spokesperson said.
"We are actively staying on top of audience sentiment - and have had no negative feedback."
MediaWorks was also asked at the time which West songs were still being played, how often they were likely to be played and on what stations, but didn't respond.
MediaWorks has today been approached by Newshub to see if any action will take place following West's latest comments.