Gird your loins Bridgerton fans - season three is on its way and steaming up the screen this season is none other than Lady Whistledown herself.
The fan-favourite Penelope 'Pen' Featherington - aka the mysterious Lady Whistledown - is a role that has propelled Irish actor Nicola Coughlan into the Bridgerton Netflix and chill stratosphere.
And in the soon-to-drop season three, she is thrust front and centre into the lead in her own love story.
Penelope comes into her own this season, turning heads and flirting up a storm on her own mission to find a match.
But beyond Bridgerton's borders, there is something else just as close to her heart.
From period romance to periods, period, it seems a pretty snug fit for the gossip queen bee of Bridgerton to broker a real-life deal to shine her light on period poverty.
The actor has taken the lead in a new Kiwi campaign to raise awareness and much-needed funds for Women's Refuge.
"Every time every period product you buy - pad, liner, anything - that you buy with Uber Eats, they'll make a one-for-one donation to Women's Refuge," Coughlan explained.
A spokesperson for Uber Eats confirmed: "Every pad, tampon or liner purchased through the Uber Eats app until the end of August 2024, will result in a donation to Women's Refuge NZ, who will make the tampons, pads and liners available at no cost to menstruating people across their network."
And Women's Refuge NZ are understandably delighted.
"Women's Refuge are beyond happy to have the opportunity to partner with Uber Eats and Nicola to combat period poverty in Aotearoa," CEO Dr Ang Lee told Newshub.
"This partnership means we will be able to provide free period products to the thousands of women who come to us for assistance each year.
"Almost all the women we assist have experienced economic abuse, among other types of abuse, before seeking help. They have been denied access to essential items and face extreme economic pressures.
"Not having to worry about how to source period products will go a long way in making this difficult time a little less stressful."
Coughlan explained why this partnership was so important to her.
"I had very little awareness of period poverty before that... in all honesty. it's a monthly thing something all women have to go through - and to think so many people are living through poverty with it? It's devastating," she said.
This new campaign here mirrors the one launched in Australia that raised $300,000 for Aussie women.
And if generous Kiwis can raise even more money than the Aussies, well Lady Whistledown would most certainly be reporting that to her readers.
"I feel really really lucky it's made such a difference here, and I really hope it can make a difference to brilliant Kiwis."
