Eyebrows have come a long way since the over-plucked tadpoles of the 1990s, with a newfound appreciation for thick, bushy brows à la Brooke Shields entering the collective consciousness a few years back.
However, like anything, a good rule of thumb is often 'less is more' - a rule one mother, the self-proclaimed bearer of "Britain's biggest eyebrows", has decidedly ignored.
Sammie-Jo Hailsford, a 27-year-old mum-of-two from Grimsby, England, has been painting on her sizable brows with liquid eyeliner for almost a year and is in love with her unique look.
However, not everyone is quite as appreciative of her eccentric eyebrows. Speaking to the Daily Star, Hailsford candidly spoke of the abuse she is subjected to online. With almost 80,000 followers on TikTok, the 27-year-old is frequently trolled for her big brows - and the criticism has even spilled off social media and into the streets.
"Younger girls will laugh at me in the street. I've had that a couple of times but they do it between themselves," she told the Daily Star. "The worst comments are online. I get horrible comments about my makeup and they also take the mick out of my teeth too.
"People have said I shouldn't be a mum and they are going to ring social services because of my eyebrows. It gets really extreme on the internet. They can call social services because I have nothing to hide. My eyebrows don't determine whether I'm a good mother or not."
The full-time mum says she doesn't agree with adhering to the beauty standards perpetuated by the likes of TikTok and Instagram, arguing that people should be free to choose a look they love and are comfortable with - even if it goes against the status quo.
"I'm not a massive fan of beauty standards," she told the outlet. "I like to make a statement and the brows do that for me. They started off [a] normal size and they just got bigger over time."
After being convinced by her friends to join the video-sharing platform, the 27-year-old acquired more than 75,000 followers on TikTok in just four weeks. And despite the cruel comments, Hailsford claims she has quickly attracted a number of admirers who she believes may have a "fetish" for eyebrows.
"People say I don't get boys because I have big eyebrows, but that is wrong," she said. "I have had quite a few men in my inbox telling me I'm beautiful... they always mention the eyebrows first, so maybe there is a fetish there."
She hopes she will be able to use her platform to encourage others to embrace their quirks and be who they want to be, regardless of the criticism they might face.
"I'm trying to raise awareness to the fact that people can be different," she said. "That's how I fight them back."
