We've all heard of a lunch break, a rest break, even a coffee break - but a masturbation break? Hold on just one minute.
Erika Lust, a prominent director and producer of pornographic films, erected the 'self-love' policy last May in a bid to prioritise the wellbeing of her staff. Under the policy, staff are entitled to a half-an-hour 'masturbation break' during their working hours.
The award-winning adult filmmaker has now shared an update on the sexy scheme, claiming that after a successful year, the policy will expand to include free sex toys as an added bonus for her employees - talk about work perks.
Lust, who hails from Stockholm, Sweden, credits the self-love breaks with increasing the productivity of her staff while lessening "aggression" in the workplace.
In a recent post to her Instagram, the 45-year-old explained that her video production company, Lust Films, has now partnered with the Spanish sex toy manufacturer, Fun Factory, to provide her employees with free goodies as part of the policy.
"Remember I started to give my staff a daily 30-minute masturbation break last May? This year, we've decided to revamp our special work perk with the help of my friends from Fun Factory and their cheeky toys," Lust said.
The announcement has been well-received by her fans, with one exclaiming: "I wish my job had that."
"I wanna work for you," another added, with a third commenting: "Yes Erika!"
In honour of Masturbation Day, which was recently internationally recognised on May 28, Lust also released the mini-documentary, Masturbation Conversations, on her YouTube channel. In the short film, she asked a range of people how often they're able to fit in some 'alone time'.
Many of the respondents agreed that stress, work and even seasonal changes can play a role in how often they, um, play - and while some said masturbation was a great way to de-stress, others argued it made them less productive.
Addressing her inspiration behind the documentary, Lust explained she will always advocate for normalising conversations about sex.
"I realised that most parents are not really talking to their kids about masturbation; most parents are not even talking about sex," she said, according to reports.
The director also described how she had adopted an open approach with her own daughters, stressing that she didn't want her children to feel "shame" about self-pleasure.
Throughout her career, Lust has been cited as one of the current leaders of the feminist pornography movement, and has advocated for the ethical production of the films.
On her YouTube channel, which currently has more than 11,000 subscribers, Lust said her aim as an erotic film director is to portray "equal pleasure, sex positivity and diversity".
"My ambition is to use film to capture human nature through the narrative of desire and lust. Every movie that I make portrays equal pleasure, sex positivity, diversity, and is made with an ethical production process," she said.
"I want to tell stories about what sex and desire feel like, and how we communicate and interact sexually with each other."
