AM hosts have been left shocked after Scotland appointed a man as its first-ever "period dignity officer".
Jason Grant, who is a former personal trainer, was hired to promote access to free sanitary products in schools and universities in Scotland's Tay region.
AM hosts were stunned by the appointment, with co-host Ryan Bridge calling it "crazy" and fill-in co-host Laura Tupou querying if Grant was "the most qualified person" for the job.
"How can this guy go into the bathrooms to check there are sanitary products, he just can't even do his job," she said.
But Bernadine Oliver-Kerby took a more positive view of the appointment.
"I had a male specialist deliver my babies so I don't know, don't write it off."
"Is it sexist to say the job can only be done by a woman? Don't we want our young boys to aspire to this?" Bridge added.
Grant's appointment has sparked widespread criticism around the world, with critics saying the job should've gone to a woman.
Actress Frances Barber said she was "fuming", while former tennis star Martina Navratilova labelled the appointment as "f****** ridiculous".
"Have we ever tried to explain to men how to shave or how to take care of their prostate or whatever?!? This is absurd," Navratilova wrote on Twitter.
Susan Dalgety, a feminist and columnist for The Scotsman newspaper, told Sky News she was astonished that a man had been appointed in the role.
"It takes mansplaining to a new level. Jason has said being a man will help him reduce stigma and that it is time to normalise topics like menstruation and menopause," Dalgety said.
"Periods are normal life for women, we don't need some bloke in a blood red polo-shirt raising our awareness."
Grant said in a statement he believes being a man will help him "break down barriers, reduce stigma and encourage more open discussions".
"Although affecting women directly, periods are an issue for everyone. We'll also raise awareness of the menopause, which, although a natural process for women, has wider repercussions in the world of work and family," Grant said.
"It's time to normalise these topics and get real around the subject. I believe I can make progress by proving this isn't just a female topic, encouraging conversations across all genders and educating and engaging new audiences."
Watch the full video above.
