Heinz releases hash browns filled with baked beans to make Sunday morning fry ups that bit easier

Composite: Confused man thinking with split-screen of new product and a big breakfast
The bean-filled hash browns have prompted a thoroughly mixed reaction. Photo credit: Getty Images / Heinz

After a big night of blurry memories and booze-filled antics, there's a few tried-and-trusted methods to beating those Sunday morning blues: blue Powerade, hair of the dog, or a dusty fry up.

Of course, hash browns and baked beans are mainstays of any hungover brekkie - and to make life just that little bit easier, Heinz is putting the two together to save time which of course, means less standing up.

The invention is currently only available in the UK, meaning Brits can enjoy their full English with less effort. 

As per WalesOnline, the new creation combines the two Sunday morning staples by filling crispy potato with a centre of oozy, tomatoey baked beans. Teamed with the classic trappings of fried eggs, toast, bacon and snags, that sounds like the ultimate Sunday feed.

The Beanz-Filled Hash Browns can be prepared in the oven or air fryer and are sold frozen like their bean-less counterparts.

While Heinz' breakfast brainchild sounds bloody delicious in theory, not everyone is convinced. The new product has received a rather lukewarm response on Twitter, prompting mixed reactions from consumers and full English enthusiasts. Some have gone as far to brand the creation as an "abomination", while eager beavers enthused they would "100 percent smash".

"Who asked for this evil?" one said, with a second adding: "I'm kind of repulsed and intrigued at the same time."

"Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should," a third weighed in.

Others questioned how Heinz will execute the bean-filled hash browns, with one noting that the ratio of beans to potato will be an important factor.

"How many beans though?" they wondered. "They would need to be at least sausage roll size for optimum bean/hash brown ratio."

"I'd scoff a whole damn bag of these without thinking twice," a fan declared.

Closer to home in the Newshub office, opinion is also divided. Technology Editor Mike Kilpatrick was firmly against the idea, declaring: "Hash browns are brilliant. Beans are brilliant. I don't need one inside the other."

While Entertainment Editor Kate Rodger admitted she's not really a fan of hash browns or baked beans - blasphemy - she described the creation as "disgusting".

"How is it not soggy?" she said.

But Verticals Editor Daniel Rutledge was more in favour, wondering whether the new invention will save hungry consumers the hassle of mixing their beans and browns together. 

"Sometimes convenience is more important than taste or quality. Look, if people are mixing this on their plate anyway, what's wrong with having it pre-done for you?" he asked.

Wherever you fall on the for-or-against spectrum, it's almost certain these bad boys will become a staple in many a fridge if the product eventually arrives in Aotearoa.