By now we're probably all well-acquainted with the Kardashian-Jenner clan - incredibly wealthy businesswomen each with an empire to their name, whether it be cosmetics, fashion, fitness, skincare or, you know, being one of the most famous models in the world.
In 2019, one of the most preeminent members of the Kar-Jenner dynasty, Kylie Jenner, was controversially crowned by Forbes as the youngest self-made billionaire. Of course, that was later followed by Forbes accusing Jenner of forging tax documents, but that's for another time.
Despite her enormous wealth, fleet of luxury vehicles and bevy of Hermès Birkins, at least the 25-year-old still has her family to keep her somewhat grounded (let's not mention THAT footage of Kendall struggling to cut a cucumber). An unearthed clip of Kylie's niece, Penelope Disick, "humbling" her aunt has quickly gone viral in recent days, with the now-10-year-old directing a barely veiled dig at Jenner's eponymous cosmetics empire.
In the resurfaced footage, which was originally aired during Keeping Up With The Kardashians in 2019, Penelope's father Scott Disick is filmed chatting to Kim and Khloe - the sisters of his former partner and the mother of his three children, Kourtney.
During their chat, Disick recalled a conversation between him, Kylie and Penelope that took place in a hot tub. Recounting the series of events, Disick remembered that Kylie had told her niece: "Listen, I've always loved you but honestly, now's the time to really start bonding with me... because trust me, Kylie Cosmetics could be yours one day."
"And P looks at her and goes, 'Yeah, Poosh Cosmetics does have a better ring [to it]'," Disick continued.
The funny comeback references the name of her mother's popular health, wellness and lifestyle platform, Poosh.
The footage, which has been circulated on social media since it reemerged on Reddit earlier this week, has prompted hilarity among viewers - with many rejoicing in the child "humbling" her incredibly wealthy aunt.
"Loving that Penelope humbled her," one viewer commented after the clip was shared to TikTok, with a second agreeing: "LMAO iconic."
"Absolutely savage," a third laughed, with a fourth adding: "Definitely her mother's daughter!"
"Slay, Penelope," a fifth declared.
The unearthing of the clip comes as Kourtney Kardashian faces backlash after Penelope recently starred in a makeup tutorial, shared to their joint TikTok account.
The clip, which has since been taken down, featured 10-year-old Penelope applying concealer, lip gloss, eyeshadow and mascara, quickly sparking outrage among viewers.
"When you grow up in a house full of vain women," one remarked on Twitter, adding: "I didn't even think about using makeup until I was 16."
Another quipped that the Kardashian's well-known obsession with appearance was "spreading" to their children, writing: "Someone call the CDC [US Centers for Disease Control and Prevention]."
Others questioned how a 10-year-old already had such a comprehensive understanding of cosmetics, with one pointing out: "Do these kids ever study?"
Kourtney Kardashian shares her three children - Mason, 12, Penelope, 10, and Reign, seven - with Scott, her ex-fiancé.
Meanwhile, Kylie Jenner and her on-and-off partner, rapper Travis Scott, share two children - four-year-old daughter Stormi and their son, formerly known as Wolf, who was born in February this year. However, Jenner later confirmed that the couple would be changing his name, which has yet to be confirmed.