September marks 10 years since the dating app Tinder was launched, and with the app being downloaded 530 million times and leading to 75 billion matches in 190 countries, what have we learned?
Before digital romance became a thing, singles looking to mingle would often hope to bump into their true love while out and about.
But a decade ago, a bunch of friends in their 20s started an app they originally called MatchBox, which would later revolutionise the way we date.
And since then, it's changed our language, introducing new terms to our lexicon like 'ghosting', 'benching' and 'breadcrumbing'.
However, author of Dating the Kiwi Male, Olivia Caldwell, told The Project she'd rather meet someone in real life.
"It's how I hope it will be but that's rare, so Tinder has its place," she said.
"I think Tinder is predominantly used for hook-ups. It's important that two people are after the same thing."
But in 2015, a Vanity Fair article that made headlines globally revealed the dark side of swiping right.
Its author, Nancy Jo Sales, followed it up with the film Swiped: Hooking up in the digital age.
"They make you decide within seconds whether or not you want to date someone, perhaps have sex, perhaps have a relationship."
Sales said some women say that at some point in using the app, they've been harassed or sent unsolicited pictures.
"This is not something people should have to deal with when they're trying to date."
And the dating giant doesn't provide details on just how many happy ever after stories it's created.
"Everybody wants to believe in the dream that you can swipe on a few pictures and find love," said Sales.
And within the 10-year life of Tinder, other dating apps have since popped up, some for celebrities, religious groups and the polyamorous.
Watch the full story above.
