You may have noticed this trend for babies in 2022. Everything is, well, neutral.
When it comes to our kids, the forecast is beige.
Their clothes are made up of drab colour palettes with names like ash, flax, cream, and bone. Classic toys have been desaturated for the millennial market. Interiors are muted, clean and compliant.
In the corner: a latte-hued rocking chair and soft chocolate ottoman.
Welcome to sad beige babies.
Yes, it's a bit of a laugh, but many say there are good reasons to go beige.
"I think we are a lot more eco-conscious now, which is why the trend is taking off," Boston and Forest's Hannah Wills told The Project.
"If something is neutral and can be worn by anyone, it's not specifically pink or blue, and you get a lot more out of it. We need to focus more on reusing things, making them last longer."
But the reason it feels like this is everywhere right now? Social media, of course.
"One-hundred percent we are being influenced. We see what we see from overseas as soon as it's posted, and we want it for ourselves."
However, not everyone's a fan of the neutral colour scheme.
"I think the beige aesthetic is born out of fear. And I think it's coming through from the 90s and 2000s... and we're afraid to do anything different," said designer Evie Kemp.
"Children are obsessed with colour. How often do we speak to a child and they say, 'What's your favourite colour? I like pink and yellow and gold!' They never say, 'I like white, I like beige,' but maybe they will."
The big question, of course, is whether all this muted madness is actually good for our kids.
"As long as there's a balance in their lives," psychologist Dr Emma Woodward said. "It's all about balance and making sure you're not projecting your own needs onto your child."
Watch the video above.
