An Australian health advocate is calling for fat Santas to be banned from shopping malls.
He says the big man in red's rotund figure sends the wrong message to kids.
Santa better watch out. He might just cry, he'll probably pout and an Australian health expert is why.
"I'm calling for a healthier representation of such an iconic figure," Australian health expert Vincent Candrawinata said.
Naughty or nice, Candrawinata wants the man in red to drop a few belt sizes because he reckons the jolly guy is promoting unhealthy eating habits to kids.
"We should not associate this wonderful, joyful time of the year with the need of overeating," Candrawinata said.
But one Wellington gym owner said fat-shaming Santa wasn't very Christmas-spirited.
"You've heard of elf on the shelf. You probably haven't heard of keto Claus. It's about focusing on having a good time and then getting back into a nice healthy routine when we're ready for it," Wellington gym owner Abbas Nazari told Newshub.
So what does Santa Claus have to say about his weight?
"Are you saying that I'm not in shape? Can I just say round is a shape," Santa Claus said.
He's comfortable just the way he is.
"I don't think I'm sending out any wrong messages. I think it's good to be who you are."
Nazari didn't agree with the comments about Santa's size either but said if Santa does want to he can drop into his gym via the chimney.
"When he's done and dusted for Christmas, he is always welcome here to train with us."
Santa said: "I'll show you how much I can bench press and I can squat pretty big."
Santa also said Mrs Claus does make sure he looks after his health all year round. She did suggest making sure Santa didn't come under fat-shaming fire again by leaving out a healthy snack alongside the milk and cookies.
