Kate Hudson's latest range of activewear for her lifestyle label Fabletics has raised more than a few eyebrows, with one design attracting particularly brutal commentary online.
The Glass Onion actor and activewear arbiter, 43, founded the popular sportswear company in 2013, which operates on a membership model and is known for its e-commerce approach to business.
But a pair of Fabletics' leggings have drawn ire and merciless mocking from the Twittersphere, with many criticising the impractical - and rather revealing - design.
The leggings, which are currently available in either brown or hot pink, feature audacious cutouts on the thighs and bottom - as well a gaping cutout at the crotch - and a shimmery lurex fabric. The cutout at the back is so significant, the model's entire behind is bared.
At the time of writing, the "Spotlight Shaping A** Out Capri" pants are selling for a non-member price of US$84.95 (NZ$131) - making them a pretty pricey pair.
On the Fabletics' website, the daring design has been styled on the blonde model with a matching hot pink sports bra and bizarrely, a pair of purple heeled mules.
The description reads: "This statement legging has a chap-style silhouette. It's made in shimmery-soft lurex and features a breathable mesh interior. Read: supportive and flattering, all-around compression. Spotlights on you, b*tch."
The response to the risque butt-barers has been swift - and savage.
"I have so many questions," one user wrote, with another quipping: "I think I might buy these myself, I want to look stylish on my walks around the village."
"Is this outfit for real?" wondered a third, with another simply stating: "Oh, dear god."
"With all due respect Fabletics. What the actual f**k?" user @thursdaysangelx exclaimed.
"Fabletics using the term 'workout gear' loosely here," @EllaLChapman weighed in.
However, the leggings do have one famous fan, with Lizzo sharing a video of herself in October dancing in a pair of the contentious capris, which first caused the pants to go viral. The leggings' claim to fame even saw the description updated with the line, "Ready to go viral? Made famous by Lizzo."
According to Fabletics' website, the leggings were designed in collaboration with Lizzo's own shapewear and activewear brand, Yitty.
Despite Fabletics' claim that the butt-baring leggings are still supportive and flattering, it appears several customers who have purchased a pair beg to differ. One left a review that the leggings "had looseness in areas that were NOT flattering".
"I wanted to love these, but simply could not. This style, yes, is hard to pull off. When I put them on, they had looseness in areas that were NOT flattering in the thigh area. The waistband was thin and offered ZERO compression and made the not-so-flat stomach of mine look WORSE... it is possible this style just wasn't for me, but I feel like with an a$$ this great, it is almost impossible to make it look bad. These leggings did just that. They were returned."
"I just can't love these as much as I want to. I don't see when I'll ever wear them... Someone a bit braver than myself would look so cute in this for festival season," another weighed in.
Hudson's representatives have not yet responded to the media storm sparked by the Spotlight Shaping A** Out Capris.
In 2021, a TikTok user went viral by sharing a video of a pair of leggings which exposed the wearer's backside, calling for answers for the derriere-exposing design. Despite initial claims the leggings were by Fabletics, it was later revealed they were sold by Rihanna's brand, Savage x Fenty.
