As children we were told not to play with our food - but a new dining experience coming to Aotearoa will actively encourage its patrons to get hands-on with their hamburgers.
For fans of food and fun, the new pop-up Brick Burger - which is slated to open in Auckland this July - promises to unleash your inner child in a Lego-themed, one-of-a-kind spectacle for the whole family to enjoy.
The premise of the pop-up, which will be located on 395 Mount Eden Rd for a three-month period, is getting Lego-loving customers to build their own burgers using a selection of colourful (and yes, edible) brick components.
A spokesperson said the menu will feature a range of "classic and specialty bricks" made from fresh and high-quality ingredients, from beef patties to chicken fillets to a hearty vegetarian option.
"Our brick-themed restaurant is designed to immerse you in a playful and exciting world of bricks, with colourful brick walls, LEGO-themed furniture and even a brick building station where you can let your imagination run wild and create your own brick designs," the spokesperson said in a statement.
"Our kid-friendly environment and menu options make it easy to keep the little ones entertained and satisfied. And for the more competitive diners, we host weekly brick-building competitions where you can show off your building skills and win some awesome prizes."
Early bird tickets are available now: a $23 ticket covers entry, one burger and either a beer, wine or soft drink.