"Is this real or a joke?"
UK shoppers are enraged after British department store Home Bargains revealed it's started selling Christmas decorations.
Earlier this week, an Instagram post uploaded to Home Bargains' page showed an aisle filled with red baubles and bows.
"Since Summer isn't happening this year. Can we start to get excited about Christmas [sic]?"
The post was seemingly referring to the current spell of bad weather in the UK.
Resentful comments advised the store the UK summer hadn't officially begun yet.
"Thu, 20 Jun 2024 - Sun, 22 Sept 2024 is summer… Gerra grip [sic]!"
The comment section was mainly flooded with backlash from shoppers.
"Can’t think of anything worse!" said one.
Another asked: "Unbelievable, can we have Halloween first?"
Although the post caused outrage among many shoppers, others felt differently.
"It’s always a time to be excited for Christmas," commented one supporter.
"Dead! I’m up for it we watched Grinch yesterday," commented another, adding laughing emojis.
Some could see the fun, saying they thought others needed to lighten up.
"[I] think people have had sense of humour bypasses [sic]," one person said.
"Can you sell a sense of humour, too" added another.
The early sale of holiday items often rankles shoppers down under as well.
In New Zealand, Countdown has been known to sell hot cross buns less than a fortnight after Christmas.
Across the Tasman, supermarket Coles releases hot cross buns disguised as "Boxing Day buns" on December 26 every year, donating a portion of sales to charity.
