V Energy has announced it's bringing back its popular V Black drink.
In a statement to Newshub - and after swirling rumours on social media - the drinks brand confirmed V Black would return to New Zealand shelves next month.
The fan-favourite flavour made its debut in 2006, then returned for a limited-edition release in 2018 for V's 21st birthday celebrations, rekindling excitement from consumers.
"We are thrilled to announce the return of V Black, an iconic flavour that has stood the test of time," Suntory Beverage & Food Oceania head of marketing energy and transformation Josh Wheeler told Newshub.
"Loyal fans of V Energy have waited patiently for its return, sharing stories with our newer fans about its memorable, now almost mythical taste. The product is regularly referenced on the V Energy social media channels, averaging over five requests a day, six years on since it was last available.
"All V Energy lovers will now be able to experience this unique energy drink flavour all over again - and newer drinkers will finally be able to see what all the fuss is about."
V Black will be available in 250ml and 500ml cans at major supermarkets and convenience stores across New Zealand from July.
V Black will be joining the full V Energy range, a line-up that spans Original, Blue, Raspberry Lemonade, Zero Sugar Original, Zero Sugar Blue, and the V Refresh sub-range.
The company claims V Energy to be New Zealand's leading energy drink, with a 46.9 percent share in the category. It said V Blue is New Zealand's number one energy drink.
