Finance experts are concerned by the number of New Zealanders not seeking and getting money advice.
Financial Services Council research shows fewer than 20 percent are asking for advice and wants to remind people money advice isn't just for the wealthy.
Chief executive Richard Klipin says there has never been a more important time for guidance.
"This is a wakeup call for the industry but it's also a wakeup call for New Zealanders because we have an ability to make good long-term decisions," he told Newshub on Monday. "It's obviously on the sector to make sure we communicate that effectively."
Klipin said consumers, the industry, and the Government need to work on the issue.
He said many people think they need lots of money to warrant getting advice but this isn't the case.
"Anyone who's earning an income - anyone who wants to achieve things in their life financially - the earlier you get advice the better and that's the interesting conundrum here because most people get advice only when they've got money, which tends to be when they're a little bit older."
Young people are also being urged to get advice about what to do about their money. Klipin said those who do get advice travel more and have improved wellbeing.
"If you're a 25-year-old with $16,000 in your savings account or your KiwiSaver, and you save just $2500 a year and get advice, you're going to be $1.5 million better off in the long term."
It comes after a new report found young Kiwis care less about finances following New Zealand's COVID-19 lockdown. Research by the Commission for Financial Capability shows people aged between 18 and 30 aren't thinking about tomorrow, more so living and spending for today.