Former Te Whatu Ora boss Rob Campbell says he and Dave Letele are working on a "poor list", which he says will be released alongside the rich list.
Joining AM on Monday morning, Campbell said the "poor list" isn't ready yet but will be in the future.
"We will have an antidote list, the moment the rich list comes out we'll have a poor list going."
Campbell said the list wouldn't be individualised, but instead use case studies to draw a comparison between the rich and poor.
"The rich list has become the subject of envy rather than just observation. You can't just run a country based on envy, that's not what this is all about."
Brown Buttabean (BBM) founder Letele told Newshub the people's stories would be anonymous unless they wanted to be named.
He added it's about "putting it (being poor) in the spotlight."
Campbell claimed some people put in a lot of effort to ensure they're not on the rich list, and others employ public relations experts to make sure they do make the list.
The former health boss was one of 90 wealthy Kiwis who signed an open letter to the Government earlier this year asking to pay more tax.
And Campbell might get his way, under a Green Party proposal.
On Sunday, the Green Party revealed its wealth tax policy where it plans to tax the rich and prop up the poor.
The Green Party's plan, if implemented, would see a guaranteed income meaning Kiwis' income would never fall below $385 a week and the first $10,000 earned would be tax-free.
The party says anyone earning under $120,000 a year would pay less tax, meaning 3.7 million Kiwis would get a tax cut of between $16 and $26 per week.
They plan on paying for the cuts by taxing the rich, with a 45 percent tax rate for anyone earning more than $180,000.
Campbell told AM the Green Party's announcement is a "great challenge" to Aotearoa.
Green Party co-leader James Shaw told AM the package would raise between $14 to $15 billion a year.
Shaw said the guaranteed income proposal "should lift" every child who is below the material hardship line above the line over several years.
"We've had good progress over the course of the last six years. We've lifted about 30,000 children above the material hardship line, but there's still another 45,000 children who are living below that line. And so we wanted a plan that was targeted and actually, but at the same time, realistic in terms of lifting those 45,000 kids above the poverty line."
