More than 70,000 Giant Jaffas have been rolled down the steepest street in the world as part of the Dunedin Cadbury Chocolate Carnival.
The event, an annual publicity stunt by Cadbury, is held on Baldwin St to raise money for charity, with funds going to Make-A-Wish, Surf Life Saving New Zealand and Parents Centre.
Cadbury's parent company Mondelez NZ says jaffas have been made in Dunedin since 1931 and around 66,000 are consumed by kiwis every day.
"In 2001 the Jaffa Race was created, allowing us to raise thousands of dollars for charities while also providing the dual benefit of attracting tourism to Dunedin and helping the local economy," says Mondelez general manager Jack Evison.
Over 12,000 people turned up to see today's race, which is part of the seven day carnival.
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