From paddock to packet: The family behind NZ's most successful independent chips

From paddock to packet: The family behind NZ's most successful independent chips

You're about to meet a family of potato farmers who beat the odds to grow one of the country's most successful independent chip businesses.

The Bowans are from Timaru and not only do they grow spuds, they transport them to their own factory and make the chips too.

Together they are Heartland Potato Chips.

It all started when Raymond Bowan decided to grow his own potatoes as a teenager. His son James Bowan has taken over running the family potato farm and unlike his old man, he doesn't do it by hand anymore, there's a flash piece of kit to help.

But back in 2009, they faced an uncertain future.

The Bluebird Chip Factory they used to supply spuds to, was to shut down. The wheels nearly came off the business.

"It was a major part of my business and we didn't know what the future was from there," says Mr Bowan.

So the family decided to buy the old Bluebird Factory and Heartland Potato Chips was born.

Initially the factory had a skeleton staff of six but they've since double that and the spuds are passed from paddock to packet like hot potatoes.

The second generation are now taking over and Story went to meet the family who took an opportunity and turned their fortunes around.

Watch the video for the full Story report.