Following huge demand, Cadbury has announced the iconic Cadbury Caramilk will return to stores for a limited time from 1 February.
When Cadbury brought back Cadbury Caramilk in 2017, a decade after it was last produced, the golden, creamy blend of caramelised white chocolate sold out in just three weeks.
"We thought Caramilk would be popular when we brought it back last year, but we were shocked and amazed at how much demand there was for the caramelised white chocolate," says Cadbury New Zealand country head, James Kane.
"We couldn't have anticipated the extent of Cadbury Caramilk's popularity amongst Kiwis, so we wanted to bring it back again for even more people to enjoy."
Cadbury has donated two of the first cases of 64 blocks off the Dunedin production line to two of Cadbury's long-standing community partners, Paralympics New Zealand and Make-A-Wish New Zealand, to auction on Trade Me.
"After Cadbury Caramilk sold out so quickly, we saw blocks listed on Trade Me - some fetching crazy amounts," Mr Kane says.
"Some were even sold to the Aussies, with blocks going for as much as AU$50 [NZ$54.5] each on Australian auction sites."
But this time, Mr Kane says Australians will also be able to enjoy it in their own stores too.
"Due to popular demand across the ditch, a small amount of Cadbury Caramilk will also be available in Australian stores shortly after it's released in New Zealand."
Newshub.
