The problem of New Zealand being excluded from maps is getting some major publicity, with Prime Minister Jacinda Ardern and comedian Rhys Darby getting behind the cause.
The pair stars in a hilarious video as part of a Tourism New Zealand campaign to push Aotearoa to key markets, like the United States, United Kingdom and Australia.
But the issue is by no means new. The Tumblr page 'World Maps Without New Zealand', Reddit thread 'Maps without New Zealand on them' have long been shining the light on the missing map problem.
A glance at either website will reveal there are countless people with tattoos of maps that exclude New Zealand, as well as jewellery, trinkets and traditional maps - all with one glaring omission.
Here are some irking examples where New Zealand is missing.
The United Nations logo:
Finance Minister Grant Robertson said when he was at the United Nations, "New Zealand was behind the watercooler" on a large map that featured on one of the walls.
This slide from the 2014 Nuclear Security Summit at The Hague:
The Risk board game map:
Pixar's Monsters University:
The Pyongyang International Airport:
This water feature at Universal Studios:
This Guinness advert for St Patrick's Day:
This Nutella advert:
This playful wall art concept from Fubiz:
The international Formula 1 competition:
The Government 404 error page is in on the joke:
Newshub.
