The Ministry of Health (MoH) has launched a Facebook campaign called 'Pass on the Aroha' to thank frontline health and disability workers for their work during the COVID-19 crisis.
Director-General of Health Dr Ashley Bloomfield fronts the video, which was posted to the ministry's Facebook page on Friday.
"To all working across New Zealand in our health and disability system, for the work you've done to look after the health and care and support needs of Kiwis, thank you," he says.
"Your dedication and professionalism is amazing."
He then asks the rest of New Zealand to join in thanking health and disability workers by preparing a sign and photographing or filming themselves holding it.
Dr Bloomfield is followed by a number of well-known Kiwis, including Dr Siouxsie Wiles, Matilda and Art Green and comedian Guy Williams.
If you want to take part, tag the MoH (@Ministry of Health) in your post with #ArohanuiHealthHeroes.
"Share the love Aotearoa! Rally your friends, whānau, community, and create your video with a sign of thanks," the MoH says.
"Let's show every health and disability worker how much we appreciate them.
"Pass on the aroha."