High-profile New Zealanders are calling for the Prime Minister to keep her promise of no new mines on conservation land.
It's part of a campaign by new environmental group 'Our not Mines', which is trying to stop the approval of a controversial gold mine on the Coromandel.
Comedian Guy Williams is one of the members, and for him mining isn't a laughing matter.
"The last thing New Zealand needs right now is more mining, especially for something as frivolous as gold."
Williams joined the campaign to ensure Prime Minister Jacinda Ardern keeps her promise.
"I think most Kiwis want to value the resources that we have."
Australian-owned OceanaGold has its eyes set on the Coromandel Forest Park and wants to build an underground mine between Waihi and Whangamata.
International music executive Morgan Donogue is the one leading the latest resistance.
"That land is set aside for conservation and for the people of New Zealand, not for Australian gold mines to come in and make a total mess of it."
The plan has faced opposition for a number of years. Anti-mining groups are concerned it will risk the habitat of the Archey's frog, one of the world's most endangered.
But OceanaGold says it can mine gold responsibly and if allowed the land will be restored once the mining is complete.
"We are committed to managing our effects and ensuring that, should the Wharekirauponga underground project be approved, it will make a positive contribution to our host communities and to the natural values of the area," a spokesperson told Newshub.
Conservation Minister Kiri Allan says the Government is still working through its promise.
"Making progress on the reclassification of stewardship land is my immediate priority to support this goal, and I have yet to make further decisions on how the proposed policy of no new mines on conservation land may be further developed."
Allan added there are existing protections in place, including the fact OceanaGold cannot disturb the Archey's frog while exploring the site.
