The manager of the Parnell liquor store which was ram-raided on Tuesday morning says offenders are getting away with crime too lightly.
Shocking CCTV footage sent to Newshub showed the thieves, wearing hoodies and masks to cover their faces, sprinting into Liquorland on Parnell Road carrying bags and chilly bins.
They can be seen stealing alcohol from the store and placing them in the chilly bin before leaving in two vehicles.
The manager of the store estimates the thieves took around 50 bottles of liquor and a box of peanut slabs, adding up to over $5000 in stolen goods and damages.
Manager John Trail said these offenders are getting away too lightly.
"It's annoying. I suppose they are doing it because they know they can get away with it, they won't get caught," he said.
"I really hope that's wrong and they do get caught because we need to stop this, it's crazy. They need to have consequences for their actions and not just told off."
Trail said he hopes the offenders get caught and they need to "learn there is responsibility in what you actually do".
Police said enquiries into the burglary are ongoing.
"Anyone with information can contact our 105 phone service or go to https://www.police.govt.nz/use-105, using Update My Report. Please reference file number 220802/5772.
"Information can also be provided anonymously through Crime Stoppers on 0800 555 111."
The Parnell Business Association condemned the latest ram-raids and said they're extremely depressing and expensive.
"This is not the first one we've had in Parnell, and no amount of security on behalf of the owners seems to be enough. In this case steps, doors with protective bars, CCTV," Parnell Business Association general manager Cheryl Adamson said.
Adamson also said that criminals are getting away with their crimes far too easily.
"The crime continues in Auckland with little fear of retribution or consequence and it is devastating for our businesses," Adamson said.
"The real cost for many is not what was stolen but the cost of repairs, loss of business, the long wait sometimes for glazing, insurance.
"The recent government support package to tackle retail crime may have good intentions, but it is hopelessly too little money, the selection process is long-winded and shows no early signs of real support."
The Government announced in May they would be investing $6 million from the Proceeds of Crime Fund into establishing a police programme focused on small retail crime prevention.
The programme will be managed by police and will explore solutions to ram raids such as installing bollards or other protective structures. It will be focused on Auckland to begin with, but can be expanded if required.
The latest ram-raid comes a day after thieves smashed into a dairy in Penrose before making off with stolen goods in a Toyota Wish.
Last week, an Auckland business owner helped fight off thieves trying to rob a Remuera watch shop.
The owner took on a group of thieves, one of them allegedly armed with an axe, as they attempted a mid-afternoon smash and grab of the watch shop About Time.
It comes after documents revealed to Newshub showed a dramatic spike in ram-raids.
In the first six months of this year, there have been 254 ramraids - that's a 518 percent increase from the first six months of 2018.
A police report analysing a year of ram raids found 76 percent were committed by youths under 17 years old and 17 percent were under 13 years old.
