A Hokitika bar and café's job advertisement has been labelled "disgusting" after it sought applicants with "double D breasts".
Stumpers Bar & Café plastered their part-time bar staff advertisement in their window that read: "Apply with-in must have double D breasts, a great smile & a good attitude, but men can also apply!!!"
The ad was subsequently shared on Twitter, leaving users disgusted.
"That is SO GROSS," one said.
"This just screams trying to be like Hooters. Pretty disgusting for the 21st century tbh [to be honest]."
"Good to see them maintaining professionalism by saying 'breasts'," another joked.
"I would rather immerse my head in a vat of acid," another tweeter added.
"Nothing like a bit of sexual harassment when employers keep complaining no one wants to work," tweeted another.
The Ministry of Business, Innovation & Employment labour inspectorate David Milne told Newshub that the Human Rights Act 1993 "prohibits publishing a job advertisement that could reasonably be understood as indicating an intention to discriminate".
"The intention of the advertiser is not the issue. What is important is the impression the advertisement gives to a reasonable person."
A spokesperson for the Human Rights Commission said in a statement to Newshub that employers can only specify physical characteristics such as height, weight or strength if it would impact the applicant's ability to perform duties in the position.
"Employers can't prefer a specific gender to fill a position unless the employer can prove that gender is a genuine occupational qualification."
The spokesperson added humour has an important role in society but using sexualised language in the workplace "may amount to sexual harassment under the Human Rights Act 1993".
"Irrespective of legal standards, we would encourage employers to ensure that our workplaces are inclusive and that they develop a culture that is consistent, fair and non-discriminatory valuing the job application and interview processes," the spokesperson added.
Newshub approached the café for comment on Wednesday morning. One employee said "no comment" and when Newshub rang a second time, another employee said the owner was out.
Both employees couldn't share the contact details of the owner or manager.