Trade Me has apologised after promoting one of Adolf Hiter's books as a Christmas gift idea on social media.
The advertisement was spotted in a user's Instagram feed last week and contained several gift options, one of which was Mein Kampf, the 1925 autobiographical manifesto by the Nazi Party leader.
"Mein Kampf," the caption said. "Find the perfect gift and get them what they really want this Xmas!"
The post caused outrage after it went online.
"WTH [what the hell] Trade Me?" one person wrote on Twitter, while another said, "Yikes!"
Sally Feinson, Trade Me's director of brand, marketing and communications, apologised for the sponsored ad.
"We hate to see anyone have a bad experience with us and we're really sorry that this happened," she told Newshub in a statement.
"This was a Facebook dynamic ad. With these types of ads, our team creates a marketing template and listings are automatically pulled through via an algorithm. We did not individually select this book to appear in this ad."
Feinson said while these ads are usually a "good and relevant" marketing tool, they don't always get it right.
"Our policies are clear, books which contain information about Nazi personalities or the holocaust can only be listed where they contain information that informs the reader of its historical context," she said.
"We've spoken with our team and put measures in place to prevent this from happening again."
Trade Me has previously been under fire for promoting Nazi-related items. In July, a portrait of Hitler was promoted by the site in its $1 reserve auction specials. After a user emailed Trade Me to complain, they received an automated email promoting a book on the 1936 Nazi Olympic Games.
Trade Me was also criticised in 2019 for selling T-shirts with "It's Okay To Be White" emblazoned on the front. It said at the time that while the items "aren't everyone's cup of tea", it would allow the listings to remain on its site as they didn't breach its rules.
