Police and Waka Kotahi NZ Transport Agency have launched a new road safety marketing campaign on Monday.
Around 500 people are killed or seriously injured in speed-related crashes each year, and the campaign aims to show that there are consequences for speeding - whether they be fines, injuries or death.
Police's National Road Policing Director Superintendent Steve Greally said officers hear the "same old excuses from drivers" when they're caught, however police have to see the consequences when they crash.
"There's just no reasonable excuse for speeding. We see the unnecessary harm on our roads as a result of excessive speed every day," he said.
"We want you to get to your destination, so slow down, drive to the speed limit and drive to the conditions. And know that you can expect to see Police out on the roads - anytime and anywhere."
Road to Zero portfolio manager Tara Macmillan said driving too fast contributes to almost all crashes that either kill or seriously injure drivers and their passengers.
"Travelling at the safe and appropriate speed is incredibly important in reducing the current level of harm on our roads. Alongside enforcement, ensuring the speed limits on streets and roads are appropriate plays a large role in keeping everyone safe, no matter how they travel," Macmillan said.
"Waka Kotahi and local councils are implementing safe speeds across the motu, contributing towards creating a safe transport system - and we want New Zealanders to do their part by driving to the conditions and under the posted speed limit."
Recent attempts to curb road casualties include speed reductions across large swathes of the nation's highways.
A drop in speed limits along SH5 from Napier to Taupo was met with backlash in 2022 and proposed plans to lower limits for SH2 from Featherston to Masterson have been met with divided opinion.
