SkyCity has reported a 53 percent rise in revenue following its first year of no COVID-19 interruptions.
The company made nearly $1 billion in the past year thanks to the return of tourists - and an increase in the use of pokies.
However anti-gambling advocates aren't celebrating.
Rising high above Auckland city, the iconic Sky Tower still pulls in the tourists.
"We were really glad we went up in the tower, it has really beautiful views," one woman said.
"Gonna check out the tower now," a man said.
And its owner, SkyCity, is rising just as high in revenue.
The company made nearly $1 billion in the past financial year, up 53 percent.
"We've seen good visitation in our domestic business, and over the course of the year we've seen international tourism recover and that's been really great to see," SkyCity CEO Michael Ahearne said.
Heart of the City's Viv Beck said it reflects a wider recovery for Auckland.
"The reality is the city centre has been tracking up since the borders re-opened a year ago," Beck said.
But at the core of SkyCity is its casino business.
"We've already been to the casino, yeah, had a win which is good," one man said
And anti-gambling advocates are not comfortable with the company's, "robust growth in electronic gaming machine revenues".
"There's always going to be that difficulty where they're wanting to provide a return to their shareholders yet they're promoting and encouraging people to gamble on harmful products, particularly pokie machines," said the Problem Gambling Foundation's Andree Froude.
"Look, we take pride in how we operate as a business. We are investing heavily in ensuring we have the best systems from a host responsibility, AML and compliance point of views," Ahearne said.
Casinos operate under strict anti-money laundering (AML) rules and SkyCity has been accused of failing to do so.
The company has set aside $50 million to pay for a possible fine by Australian regulators over alleged breaches of anti-money laundering laws at its casino in Adelaide.
"It's a bit disappointing, to be honest, if we look backwards, but we're focussed on improvement, and we've made a lot of changes in our business," Ahearne said.
And on the topic of positive change, SkyCity's burnt down International Convention Centre is set to re-open in 2025.
"It's a really exciting time."
How could it not be, when the cash flow is going in this direction.
