The Warehouse has removed Easter eggs from its shelves after a customer says they discovered rocks inside chocolate earlier this week.
The woman said "several rocks" were inside the Easter Bunny Ears with Mini Eggs, she shared images to Facebook.
"It concerns me that a kid could find the same and break a tooth," she said.
In a statement from The Warehouse Group, they confirmed an investigation into the incident is underway.
"This customer got in touch yesterday to let us know, this is the first we've heard of any issue with this product, and as a precaution we've taken it off our shelves while we look into it," a spokesperson told Newshub.
"We really appreciated this customer letting us know about this issue straight away. We have removed the product from our shelves as a precaution while we investigate this further," The Warehouse's Ryan Murphy said.
"We take the safety and quality of all our products very seriously and follow rigorous processes and audits."
"Customers who have purchased this product and are concerned are welcome to return it to their local store for a refund."
The discovery comes just days after an air-gun pullet was discovered inside a chocolate marshmallow Easter egg in Auckland's Pukekohe South Countdown.
"What about those kids who eat these eggs? Imagine that scratching the shit out of your throat when eating it. It's some sort of bullet, not just a foreign object," the man who bit into it said at the time.
"They could choke, and it would be so dangerous if that got lodged in their throat or even once it's in the body what could it do in there?"