The first social supermarket in south Tāmaki Makaurau/Auckland officially opened on Thursday, called Tatou.
It provides groceries at low to no cost for people who struggle to afford regular groceries and uses a points system so shoppers can choose items to suit their needs.
Lara Dolan, chief executive of Māngere Budgeting Services Trust, said Tatou will help bring mana to people facing food insecurity.
"Last year we supported 7000 people with access to food but we can see more need in the community."
Foodstuffs North Island partnered with Māngere Budgeting Services Trust to launch the new store in Māngere.
Tatou was chosen as its name - loosely meaning "everyone" in Samoan, te reo Māori and Tokelauan.
Dolan said Tatou will be a great new asset for the community, where "people can shop with dignity in a supermarket-style environment".
Chris Quin, Foodstuffs North Island's boss, said social supermarkets help with the company's commitment to ensure Kiwis can access healthy and affordable kai.
"Opening a new social supermarket is one thing but delivering a service that's going to go on and be successful and make a big impact in the lives of many people, is only possible with collaboration and the type of partnership that exists here."
Foodstuffs North Island has worked with Māngere Budgeting Services for many years, Quin added.
"They're an impressive organisation doing really great work."
The trust helped to design Tatou to suit the community, while Foodstuffs staff did the interior fit out.
Quin said Tatou's partner stores and suppliers are committed to keeping its shelves stocked.
Pak'nSave Māngere will also be a "buddy store" for Tatou, helping with ongoing training and support, he said.
Tatou is Foodstuffs North Island's 11th social supermarket, after opening their first in 2021 with partner charity Wellington City Mission.
