Chlöe Swarbrick may not have invented the term 'OK Boomer', but she sure did help thrust it into the limelight.
The Green MP made headlines earlier this month when she used the meme in Parliament.
Her quickfire retort came after a National MP - believed to be Todd Muller - disputed her claim that the average age in Parliament is 49.
The exchange, caught on Parliament TV, reverberated around the internet and the world, sparking a flurry of articles everywhere from The Washington Post to MTV.
Now, a media company is hoping to cash in on the popular meme.
On November 11, Fox Media filed a trademark application to use the phrase as a title of a TV show, The New York Times reports.
And it's not the only company hoping the meme will translate into commercial gain. Five other trademark applications from different companies are also pending, according to the Times.
The phrase first emerged in 2019 and has quickly become a rallying cry for the younger generation who are fed up with older people, or the Baby Boomer Generation (those born between 1946 and 1964).
When asked what the phrase meant to her, Swarbrick said it was a "simple summarisation of collective exhaustion".
