OPINION: Observing Brian Tamaki's crowd of protestors from the Beehive balcony, I experienced a sense of déjà vu.
I had seen a leader espousing "family values" to push a far-right agenda like this before - in Hungary.
In 2020, I worked as a correspondent in the central European country, where Prime Minister Viktor Orban has held power for more than a decade.
What helped him do so has been a deft combination of nostalgic nationalism and social conservatism.
Think anti-LGBT and anti-migrant sentiments, and extoling the traditional family.
Viktor Orban calls it "preserving family values".
Now, back on the other side of the world on a bright sunny day on Parliament's lawn, Hannah Tamaki is talking about "family values."
But, like Hungary's Orban, Tamaki's use of "family values" is insidious.
It cynically appeals to everyone's desire to protect their loved ones, by demonising so-called threats to the traditional family.
It ties into anti-immigrant sentiment and represents far-right ideologies around gender stereotypes - perpetuating the notions that women belong in the home having babies and gays should not exist.
Hannah told the crowd of protestors about her ten grandchildren and three great grandchildren.
Viktor Orban also frequently mentions his own five children and grandchildren.
This seems nice until you are reminded that in the Tamakis' and Orban's ideal world, having a brood of kids isn't a privilege LGBT people get to enjoy.
Last year, Hungary banned adoption by same sex couples. IVF treatment is state-funded, but not for same sex couples.
A Destiny Church follower at the protest at Parliament told media he was against "teaching sexualities in schools".
Hungary passed a law last year banning the depiction of homosexuality and gender change to under-18s.
On Monday I spoke to Brian Tamaki, who told me New Zealand "used to be the crown jewel in the Pacific", and he wants it again to be "strong" and "great".
Evoking nationalist nostalgia is a favourite pastime of Viktor Orban's too, which helps him cultivate the "us and them" attitude towards migrants.
Earlier this month he told a gathering of American conservatives in Dallas "we do not want to become peoples of mixed race".
Brian Tamaki has described immigrants as "parasites", while his wife, in her campaign pre 2020 election, promised to ban the building of mosques and temples.
It might seem easy to write off today's protest as just another publicity stunt or recruitment drive from the Destiny Church, but the drivers of it shouldn't be ignored.
Viktor Orban uses "family values" to appeal to a disenfranchised, vulnerable base.
The same can be said of the Tamakis.
Their "family values" platform isn't new.
It's been 18 years since they protested against civil unions.
But the appeal of populist ideas is growing around the globe, and the Tamakis seem to recognise the opportunity.
They're harnessing the anti-government / anti-institution feeling in the hope of shoring up support for their own aims around "family values".
They're helped by the ease of proliferation of these ideas on social media.
The hodgepodge of fringe political parties the Tamakis have cobbled together is unlikely to make its way from holding mock trials on the Parliament forecourt… into the halls of power.
But those in power would do well to acknowledge the big driver of populism worldwide - rising inequality.
The protest - though mercifully only lasting a day - should serve as a reminder - this is bigger than the Tamakis.
Isobel Ewing is a Newshub political reporter who has recently worked as a journalist in Hungary.
